Harley

An eCommerce System without Limitation, Transforming Harley Davidson Motorcyclists into Online Brand Ambassadors

DBI designed and deployed a powerful amazing Omni channel experience with Harley Davidson & EML to help them sale more online.

Client Challenge

The Digital
Challenge

Getting Motorcyclist into Purchasing Online

A Customers User Experience is the driving force behind increasing sales and purchases for any well-established company. The challenge for a company like Harley Davidson is that although they may have a great product line and pricing offering, getting the target users to trust, engage and make a purchase can be difficult.

These are not your typical computer savvy users, these types are customer, need to be taught the how's and where's. Consequently, enabling the power of mobile and ensuring that purchases could be made most easily whilst on the move was quite a challenge.

Client Challenge
Services at A Glance Services at A Glance

Hipsters, Hackers and Hustlers

Definition
Product Anatomy
Design
Product Design
Delivery
Product Deployment

Accelerator Involvement

15

Days saved with our
DBI accelerators Team

Time

Technical Architect

UX/UI Designer

Front-End Developer

Account Manager

Project Director

Database Engineer

Search Executive

QA Technician

1,400+

Hours spent
on the product

Time

The Digital Stack

DBI's Solution DBI's Solution

Product Strategy and Design

To allow Harley Davidson customers to easily access merchandise for sale, DBI designed and developed an easy to operate mobile focused solution to quickly allow products to be purchased at the click of a button whilst at the same time giving an engaging brand experience for actionable platform for easy management of post purchase fulfilment.

Product Strategy and Design
Product Development

Product Development

Using the power of magento our team where able to focus on delivering the customer this responsive experience upon any devices whilst keeping keep stake holders happy that the brand integrity would upheld.

This is a true reflection on how a global work collaboration between three great companies can easily be done. I love the overall product and have seen a great improvement in our customers response to this.

Mikel Irkliewskij

Jeremy GoldsmithDIRECTOR, EU LICENSING

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