Cross-channel engagement technology processing 1 million users and 1 billion page views in 6 weeks.

Our Digital agency was chosen to lead the tech, design and innovation for one of the world most eagerly awaited concerts.

The Digital
Challenge

Led Zeppelin
Cross-Channel Voting
Platform

Teaming up with Universal, Led Zeppelin and Harvey Goldsmith, our digital team is tasked with engaging fans across iOS, Android, Web and social and needed a single system to collect hundreds of millions of emails for a competition across those platforms.

Project At A
Glance

DBI Involvement

Definition
Product Definition
Design
Product Design
Delivery
Product Delivery

Team Involvement

9 Team Size
290 Hours saved by using Digital Accelerators
2,132 Hours spent on the product
700+ Millions Votes Cast

Technologies used

The Digital Broadcasters
Solution

A Platform Enabling Seamless
Engagement & Content
Management across Multiple Channels

DBI defined, designed and delivered a platform to power The Led Zeppelin experiences across iOS, Android, TV and the social web.

The platform empowered Harvey Goldsmith the promoter to create a voting system that would pick out lucky winners who would also receive tickets to the convert in in real time.

Responsive Web & Native iOS and Android Development

DBI used Adobe’s PhoneGap framework to quickly and efficiently build Android and iOS apps using the same codebase as the responsive web app on the website.

Stability, Speed,
Performance

DBI architected a high performance, redundant AWS cloud server infrastructure to handle millions of users and emails login at the same time.

The infracode, design and build to build a balloting system that would sit online allowing users to enter their name and email in the hope to become one of the lucky winners to get tickets for the website was driven by our technology to draw the names put at random...

DBI’s
Results

A Scalable and Usable Digital Product across Mobile, Web & Social

Fans on the website will be able to express a preference for either seating or standing tickets whilst only allowing two applicants per house hold to register.

Our IP configuration on the server allowed us to predetermine if a particular user had in-fact already registered therefore throwing back a message displaying the terms

DBI has been a valuable partner, creating a campaign that generated 750k sign up's & 1 billion page views.

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