MFT

Omni Channel Interactive Digital Branding Solution Brand & ATL Marketing

MTF approached DBI to facilitate a revamped digital identity to communicate across omni-channel and spear head the ambition to corner the Bridging Finance sector.

Client Challenge

The Digital
Challenge

Building Relationships through Digital Omni-channel

The financial industry is known for its “conservative” and “safe” stigma, so whilst creating a brand that would sing from the roof tops we would need to tread carefully to plan a cautious and adaptive for of delivery.

Like any great brand, the usual consistency in touch points would create a continual customer loyalty whilst ensuring the potential in attracting new business.

Client Challenge
Project At A Glance Dilvery At A Glance

DBI Involvement

Definition
Brand Definition
Design
Brand Design
Delivery
Brand Delivery

Hipsters, Hackers and Hustlers

22

Days saved by using
Team DBI

Time

Digital Strategist

UX/UI Designer

Front end engineer

Account Director

Project Manager

Back end engineer

Front end engineer

QA engineer

182+

Days spent
working with the client

Time

Our Digital Stack

DBI's Solution DBI's Solution

Digital Strategy and Creative

The Digital Technologies and Creative department decided to pull out all the stops on this one and run with for a big fluidly audacious pair of orange penguins, which are renowned for their monogamy. The fact their endurance through thick and thin and a true loyalty to its companion seemed like a perfect market fit.

Product Strategy and Design
Product Development

Brand Development

Creating a brand from scratch was one thing, but effectively communicating through all the new main stream channels such as above the line (ATL) and below the line (BTL) could only be done by complementing the brand with collateral portraying the organisations’ ethos, drive and ambition to be the best at what they do.

The new look and feel made such a differnce to the extent we were featured in many magazine for our outside of the box thinking

Mikel Irkliewskij

Tomer AboodyDIRECTOR, FINANCE AND BRIDGING, MTF

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