Partnering with Tough Mudder + EML to build an eCommerce Design and Fulfilment System.
An eCommerce Platform and Ordering Management System to Drive Consumers Sales Up.
Tough Mudder’s Brand License approached Digital Broadcasters to develop a new desktop and mobile website on Magento. A new harnessing full power best practice design and intuitive user journey has delivered a significant uplift in eCommerce revenue, average order value and conversion rates for the first premier, European global endurance brand to launch using our software.
The brief was as tough as the numerous events themselves. Delivering a next-generation platform for no doubt the world's leading obstacle and endurance events. Digital Broadcasters are proud to be a part of the web design and development for this exciting new concept coming to Europe.
We had our work cut out for the team, but it was well worth it in the end and our customer couldn’t be happier.
DBI PRODUCT FLOW
The Digital Involvement
Mobile App Architect
Hours spent on the
OUR DIGIAL STACK
Firstly, we answered the question ‘Why Merchandise?’ by presenting the unique power of people purchasing merchandise we could harness the tech in order to drive a truly experiential brand experience whilst capturing vital data that would allow us to create a unique audience through facially recognition and potential offer then different T-shirt design within a unique swipe of a button.
Featuring ground-breaking infra-code and design structure, and implementing cutting-edge technologies social tools such as Twitter Bootstrap and HTML 5, the new European store was launched to the world.
The Order Management Systems integrated with the in-store POS system; with Magentos cloud-based CRM platform; geolocation servicing for store check-in and promotions; and used advanced image manipulation so users can bring the event back home with a customized image pod experience back home.
Digital Rewards Platform for Driving Customer Loyalty
With an agile approach to product development, DBI was able to meet Tough Mudders timing and demands, quickly building and releasing an “MVP” 1.0 app to the market; followed up with the full feature set in the next release.
Our partnership with DBI has been a great partnership over the last 10 years, we know when we take on any E-commerce project with the, the bottom line is a big deal. But of course before any conversion, there's a story to be told, a journey to be taken. We'd love to take those steps with this team
Jeremy GoldsmithCEO, EML, Tough Mudder Merch European Licensee